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SEO

Overview Of SEO Training Course

Unlock your potential with our demo classes. Experience expert-led lectures and innovative learning techniques. Watch now and transform your future!

This course is designed to make learners experts in SEO. The curriculum covers Social media marketing, social media optimization,search engine marketing, SEO tricks, content marketing, and many more.

The course also covers technical site optimization in a bid to unlock new career opportunities for you in the IT sector pertaining to online marketing.



Benefits of learning SEO

With our SEO training course, you will be able to generate more leads for the your website of your company website, or for the company you work for.


You can also help your clients to have their websites placed at the top of the first SERP organically.


This training will also help you to improve the reputation of your brand or the brand of your client as people trust brands that rank high in the SERP of leading Search Engines.


Get in touch with us for more details.


Related job roles

  • Search Engine Marketer
  • Business Marketing Consultant
  • Digital Marketer
  • Marketing Analyst
  • Content Marketer
  • SEO Manager
  • SEO consultant
  • SEO Executive
  • Social Media Marketer


SEO Courses

Which category of employers will hire me as their SEO expert?

All digital marketing agencies, content marketing agencies, web development agencies, e-commerce giants and small to medium scale enterprises that now sell their products or offer their services online will hire you as their SEO expert in order to stay ahead of the proverbial curve.



Will this course teach me the latest SEO trends and trade practices?

Yes, the SEO curriculum we follow here at Apponix is always updated in a bid to keep our teaching methods in sync with the ever-changing Search Algorithms followed by leading Search Engines like Google.



Why Should You Learn SEO?

  • It’s a long term investment and essential part of digital marketing
  • You will get to know how search engines works and how to optimize websites
  • 100% job oriented course
  • Complete assurance of placement


Who invented SEO?

Bruce Clay is considered the founder and father of SEO. He was awarded a Lifetime Achievement Award in Search Marketing for his accomplishments in SEO.



Does SEO help with brand reputation management?

Yes, SEO backed content such as Quora answers and online reviews can help a brand to gain back its lost online reputation in a short time.


SEO Training Syllabus


Prerequisites


Candidates with little to no knowledge in SEO or online marketing can enrol in this course as the curriculum we follow covers all the basics of SEO.

Furthermore, the curriculum is also advanced enough to benefit online marketing managers, online content writers, online sales professionals, online promotion specialists and business owners who want to increase their grip over the subject.


SEO Course Syllabus

1: Basics of SEO
  •   Internet Marketing
  •   Importance of Internet Marketing
  •   Types of Internet Marketing Methods
  •   Importance of Search Engines
  •   SEO is an Art or Science
  •   How the search engine works?
  •   Understanding the SERP
  •   Using Search Operators
  •   Google Search Engine Architecture
  •   Search Engine Algorithms
  •   Google Algorithm Updates
  •   Page Rank Technology
  •   Panda Update and its Importance
  •   Latest Updates about SEO Algorithms
  •   Google Web Masters Tools
2: Advance SEO Training
  •   Audit Your Site Framework
  •   Data Research Via End User Value
  •   Create More Optimized Landing Pages
  •   Make Your Site Responsive and Mobile-Friendly
  •   Double Your Infographic Power
  •   Implement Latent Semantic Indexing (LSI)
  •   Leverage Authoritative Social Platforms
  •   Refresh Your Archive Pages
  •   Use of .ht access file in SEO
  •   Optimise page Loading Speed
  •   Technical SEO Concept
3: Become Google Analytics certified in Just 30 Days
  •   Certified in Google Analytics
4: Keywords Research and Analysis
  •   Introduction to Keyword Research
  •   Business Analysis
  •   Types of Keywords
  •   Keyword Research Methodology
  •   Keywords Analysis Tools
  •   Competition Analysis
  •   Preparing a Keyword List for Project
  •   Localized Keywords Research
5: On-Page Optimization (Onsite)
  •   Basics of Website Designing / Development
  •   Essentials of good website designing
  •   HTML Basics for SEO
  •   Usability and User Experience in Website
  •   Onsite Optimization Basics
  •   Importance of Domain Names and Value
  •   Domain Selection
  •   Website Structure and Navigation Menu Optimization
  •   Coding Best Practices
  •   Filename Optimization
  •   Title Tag Optimization
  •   Keywords
  •   Keyword Density Analysis
  •   Keywords Research in Various Search Engines
  •   Meta Tags
  •   Meta Tags Optimization
  •   Headers Optimization
  •   SEO Content Writing
  •   Optimizing SEO content
  •   Page Speed Optimization Tool
  •   Anchor Links Optimization
  •   Internal Link Strategy
  •   Iframes / Frames effects on SEO
  •   Header and footer
  •   Header optimization with tag line or catch line
  •   Footer Optimization
  •   Creating an HTML and XML sitemap
  •   URL Rewriting Techniques (301, 302)
  •   Canonical / 404 Implementation
  •   HTML Validation using W3C
  •   Google SEO Guidelines
  •   Search Engines V/S directory
  •   Major search engines and directories
  •   Google Page Rank
  •   Google Sandbox effect
  •   Website Architecture
  •   Hosting Selection
  •   How the Search Engine works
  •   Heat map of Home page
  •   Description
  •   Creating Robots file
  •   Creating sitemap
  •   Image tag optimization
  •   Image Importance
  •   Anchor Text
  •   URL renaming/re-writing
  •   Google webmaster tools
6: Off Page Optimization
  •   Introduction to Keyword Research
  •   Business Analysis
  •   Types of Keywords
  •   Keyword Research Methodology
  •   Keywords Analysis Tools
  •   Competition Analysis
  •   Preparing a Keyword List for Project
  •   Localized Keywords Research
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