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Digital Marketing Training Course Overview

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This course will teach you the online marketing skills you would need to ace as a digital marketer. This is a hands-on course that is also available in the online class format.

Benefits of learning digital marketing

With digital marketing training, you will be able to secure a job in the marketing sector pretty easily.

Furthermore, you can even one day find yourself working for tech giants like Twitter, Facebook, and Amazon.

If you are a fresher then with our digital marketing courses with certificates you will be able to easily begin by applying for job roles at small startups and marketing firms.

Related job roles

Enroll with our digital marketing training institute and you can see yourself become–

Digital marketing executive
Digital marketing manager
SEO specialist
Social media marketing expert or
Copywriter
SEO Analyst

Digital Marketing Course Objectives

Understanding the fundamentals of Digital Marketing
Social Media Marketing, Webinar Marketing
Understanding Content Marketing
Google AdSense and Affiliate Marketing
Google Display Network Campaigns
Google Display Network Campaigns
Generating Leads with various methods
Creating a blog using CMS
Hashtag Viral Marketing
WhatsApp Marketing
Bulk Email Marketing using different software vendors
Landing Page Techniques
Understanding Google Analytics, PPC
Become a google, Bing certified in 60 days

Digital marketing Introduction

Introduction to Digital marketing
Comparison of Traditional and Digital Marketing
Statistics of Digital Marketing
Benefits of Digital marketing
Latest Digital marketing trends
Digital Marketing strategy for websites
Challenges in Traditional marketings

Blog Marketing

What is blog?
Types of blogs
Benefits of blogging
Creating a blog
Blog marketing

Website Designing with CMS

Basic Information on Websites
Benefits of having a website
Steps to create a website
Platforms available to create a website
Create brand new website using CMS
Web site Concepts
Introduction to domain names
Choosing a right hosting company and domain
Analyzing a website
Web site maintenance and management
Mobile sites

Search Engine Optimization (SEO)

Introduction to SEO
How Different types of Search engines work?
Steps for SEO
Funnel of SEO
Understanding Google Algorithm
Types of SEO
On page SEO
Off page SEO
Managing Tags
Website Audit
Google Webmasters Tools (Web Console)
Keyword Research Process
Competition Analysis
Google Keyword Planer
On page Optimization strategies

Landing Page Techniques

Elements of landing page
Acquiring stunning landing pages
WordPress themes & plugins
CTA placement & optimization
Landing page from third party sites

Content Marketing

What is content marketing?
Benefits of content marketing
What is plagiarism?
Content writing standards
Social media content

Google My Business (GMB)

What is GMB?
Importance of GMB in digital marketing
How to create a Google My Business page?
Listing services in GMB
Product listing in GMB
Store location management in GMB

Social Media Marketing

Basics of social media marketing
Social Media Platforms
Social Media Optimization
Hashtag & Viral strategy
Facebook page, group, events creation
Facebook marketing
Facebook Paid advertising
Instagram profile creation,
business account handling
Running ads in Instagram
Twitter profile creation
Creating ads in Twitter
LinkedIn Profile management

WhatsApp Digital Marketing

WhatsApp marketing for business
Communicate better using texts, images, audio, videos
Increase audience engagement

Lead generation

How to create your ‘Bribe‘ offer
How to create A high Converting page
Joining give away events
Adding your offer to Thank you page
Ad swaps- from third party sites

Hashtag Viral Marketing

How to use Hashtags for your business?
Find hashtags related to the main key-board
Research Trending Hashtag
Hashtags on Facebook & Twitter to generate traffic
Tracking your Hashtag
Tools to detect hashtag strength

Youtube Marketing

Understanding Youtube marketing
Youtube channel creation
Youtube ads management
Video optimization
Promoting videos on Youtube
Monetization in Youtube
SEO for Youtube
YouTube Analytics

Google Ad Sense

Planning a website for AdSense
What is Google AdSense?
Implementing Ads in a Website
Managing payments

Affiliate Marketing

What is Affiliate Marketing?
Types of Affiliate Marketing
Making Money using Affiliate Marketing

Google Analytics Topics

Basics of Google analytics
Tools for website analytics
Installing Google Analytics
Parameters of Google Analytics
Reporting and Analysis

Email Marketing

Benefits of email marketing
Basics of Email Template Structure
Setting up email campaigns

Search Engine Marketing (SEM)

Understanding Search ads and Display ads
Local advertising
App install Ads

Mobile marketing

What is mobile marketing?
Best practices of mobile marketing
Types of mobile marketing

PPC (Pay Per Click)

What is Pay Per Click (PPC)?
Importance & Benefits of PPC
Pay -per-Click Providers
Understanding Google AdWords
Google Adword Structure
Setting up PPC Campaign
PPC campaign Navigation
Understanding “Click-through Rates”
Understanding impression, Cost/Conversion, Tracking code?
Google Adword Networks
Search Partners Networks
The 'Powered by Google' attribution
Network Campaigns
Home/Campaigns/Opportunities/Tools & Analysis, Billing my Account

Freelancing

What is freelancing?
How to become a freelancer?
Freelancing websites
Best practices in freelancing
Registering on freelancing websites
Forum promotions
How to get four first freelancing project?

Internet Marketing Strategies

How to start a digital marketing agency?
Approaches and Strategies to convert your prospective leads to clients
Target Oriented Marketing with Analytics

Digital Marketing Certifications

Introduction to Google Certifications
Google analytics Certification
Google AdWords Certification